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New model clubs have always been promoted as being able to hit the ball farther (not further), or to correct slicing, or hit it straight, but Callaway's new FT 9 driver is advertised to be able to do it all.
Finally, the magic golf club. Never though we would live to see a golfer as exciting as Tiger, and now this!
According to the FT9 TV ad, "you can draw one around the lake, bomb one down the middle, or hit a high fade past the bunkers".
Does their new promotion cross the line between puffing the product and misleading claims? Notice that the ad states, "Imagine having the ability to shape shots without sacrificing distance." Just imagine having that ability because that's the only way you will be able to hit a fade as far as a draw.
Did you notice the fine print in the ad? In addition to using a new FT 9 to perform the desired ball flight control, the ad also shows that in order to "draw one around the lake" you need to close your stance. To hit the straight shot and "bomb one down the middle" you should use a square stance. To hit the "high fade past the bunkers" you also need to open your stance. Not exactly breaking news.
What happens when you close your stance and try to draw one around the lake only to curve your ball away from the lake and into the rough on the opposite side? You more than likely were a little late in your release. Since your stance is closed and the face is open, your shot can easily curve in the opposite direction as intended and be much farther away from your target.
In this situation, the FT9's "external web weighting", "carbon fiber body", and "hyperbolic face" may not be enough to save your shot. Instead, you will be back on the range working on the timing of your release.
A more reliable method to use when you want to draw one around the lake is to use dynamic pre-shot alignment. This method goes to the main cause of a poorly timed release by helping to synchronize the pronation and supination of your hands,wrists, and forearms at impact so that the clubface angle is aligned as you intend.
Dynamic pre-shot alignment can work with a wooden Ping Eye 2 driver, which is missing the external web weighting and carbon fiber body and has old fashioned bulge and roll instead of a hyperbolic face, as well as with a Callaway FT9. And the best part is you can actually learn how to use dynamic pre-shot alignment, rather than just imagining you have the ability to control your clubface angle at impact.
You knew the new FT9 ad was pulling your leg anyway, didn't you?
www.dynaligngolf.com
